Whatever the topic, if you give it as much as you can, rather than as little as you might, you get down to the heart of the matter vis-à-vis yourself. You evaluate, you interpret, you commit, making yourself wholly accountable for what you have written.
Sometimes, it is just a word well chosen. Most often, it is originality – your voice so evident it is almost audible. Courage, too, has a lot to do with it. Brilliance in anything is not possible without courage – the boldness to write what you think and what you feel, and to defend it. Fence-sitters get nothing from me. There may be fifty shades of black, and fifty shades of white, but no grey – not in opinion.